If you follow me on Instagram, you may have seen that this past April, I was working for the French brand Sézane at their pop-up at The Grove as a Customer Experience Specialist & Brand Ambassador by hosting a Style Session for them. (I will be sharing a recap of this event soon with all the Instagram-able goodness!) It was such an exciting, and inspiring experience to learn and share the story of the first French online retail brand, a woman-owned company that began much like Sophia Amoroso’s Nasty Gal on E-bay, and grew to viral, word-of-mouth success. I also thought it would be fun to share with you what I wore to work!
Every day working at the pop-up, I have to say, I felt like one of the French It-girl influencers: Chloe, Lou, Charlotte, Garancé or Morgane to name a few French women who are major fashion inspirations. And, every one of these influencers has also worn Sézane, which goes to show, if you don’t know Sézane, the brand has reached need-to-know, need-it-now status.
“L' Uniform,” as we called it, consisted of styles from the season of course. A few days a week I greeted customers with “Bonjour!”, “Bienvenue!”, and even got to practice speaking my schooldays' French: “un petit peu,” probably my most popular phrase while speaking with international customers. One part of my role was to help keep the highly Instagram-worthy shelves, full of covetable Paris books, housewares, totes, sumptuous leather bags, the most darling summer straw totes, soft sweaters, and in tip-top Instagram-able shape, i.e. photo-worthy. I shared the brand story and educated guests about product offerings plus all the retail duties of a salesperson I’ve done before: pulling stock and ringing merchandise. So, I needed a wardrobe that communicated the brand story, which is what I love the most about Sezane: it’s timeless, quintessential take on French fashion.
One thing that makes Sézane unique is that they have capsule collections throughout the year, of limited-edition styles, in blouses, skirts, pants, suits, jewelry, jeans, bags, everything in a just a few different prints and color-ways that sell out fast. But, the idea is quality over quantity so you are getting something really special. I wore the Sarina Jacket and Gustav trouser, perhaps my favorite suit ever, in nude, which is the softest rosy pink. When I saw that they had nude loafers to match, I couldn’t resist. I also wore this look to my interview to show I had been a fan and customer from the get-go. I’m a big fan of their denim and camisoles that are an easy, pretty layer with virtually any look. I love how the lace peeks out from under a jacket or one of their sweaters. I also paired the cami and jacket with their 1970’s crop flare jeans and Jack sneakers in nude.
The pajama chic, Elisha button-down is so on-trend as a style that’s been everywhere with the Le Brut Sexy jeans, and my own satin mules. I had to have this Florence Jumpsuit that is just dripping with effortless, cool-girl chic. What’s more effortless that throwing on a jumpsuit? Am I right? And in silk? So chic. I just had to wear it for the event with the croco leather Nicolas circle bag. All the styles I’m wearing are part of their capsule collections that sell out quick but there is also a mainstay collection called La Liste with jeans, bags and shoes of some of their most classic pieces you can shop any time. If you haven’t shopped Sézane before be sure to check out them out online, follow on Instagram and visit their stores in New York, Paris, and I’m excited to announce coming to Los Angeles this fall! Bonjour!